Gain valuable promotional ideas from industry insiders who will offer informed and unique perspectives on how to make them all work. Get inspired or have a lot of fun learning a few things...

Tuesday, July 28, 2009

Try this experiment. Get a piece of paper and timer. Give yourself 15 seconds...

1. Write down as many things that are white.

Next. Another 15 seconds...

2. Write down all the white things in your fridge.

If your like most people, you probably had an easier time with number 2. Why?

Evidence shows that are brains are more focused when we are given limited and more concrete problems. If you've been reading my blog you'll know I'm a advocate of having limited and focused goals. I'm reading Made to Stick. I've read it before and think it's well worth the time to spend again with it.

This idea of concreteness is just one of six principles that authors discuss in their book.

All will help make your product/service more sticky.

Wednesday, July 15, 2009

I've read Pamela Slim's blog for a few years now. Today she talked about the "Upside of Fear". Please take 5 minutes and watch her presentation.

Use your promotions to connect to your clients and potentional clients. Share now more than ever...

Sure it's scary. But that's a good thing, right?