A silver-lining!

These are tough times, no doubt. How are many companies dealing with it? They're cutting back and trying to tough it out. Promotions are being eliminated.

These can be the best of times.

1. The chance of being heard above the noise is multiplied as the advertising noise reduces.

2. Attention you can conjure up for your company will be invariably uncontested for months on end.

Your more timid competitors will fall behind and likely never catch up as you aggressively advertise during these times. These can be great times for a growing company.

Need proof? Check out this link written during the .com bust.

We get it.