Try this experiment. Get a piece of paper and timer. Give yourself 15 seconds...

1. Write down as many things that are white.

Next. Another 15 seconds...

2. Write down all the white things in your fridge.

If your like most people, you probably had an easier time with number 2. Why?

Evidence shows that are brains are more focused when we are given limited and more concrete problems. If you've been reading my blog you'll know I'm a advocate of having limited and focused goals. I'm reading Made to Stick. I've read it before and think it's well worth the time to spend again with it.

This idea of concreteness is just one of six principles that authors discuss in their book.

All will help make your product/service more sticky.

I've read Pamela Slim's blog for a few years now. Today she talked about the "Upside of Fear". Please take 5 minutes and watch her presentation.



Use your promotions to connect to your clients and potentional clients. Share now more than ever...

Sure it's scary. But that's a good thing, right?

Getting started... today.

What can you start doing today? I usually start the day off by reading my iGoogle home page. The page is a collection of different news feeds and blogs I've chosen. iGoogle is easy to set up and build. It posts the 3 latest RSS (Real Simple Syndication) feeds from sites of your choosing. You can see if anything new has been posted.

Perhaps you can start there. Here's the link to a video that will help you set it up.

You could add your first blog to iGoogle. Guy Kawaski is the author of The Art of the Start. He may provide the inspiration you need!

Better still add Promotional Elements' blog.

Start something. :)

A silver-lining!

These are tough times, no doubt. How are many companies dealing with it? They're cutting back and trying to tough it out. Promotions are being eliminated.

These can be the best of times.

1. The chance of being heard above the noise is multiplied as the advertising noise reduces.

2. Attention you can conjure up for your company will be invariably uncontested for months on end.

Your more timid competitors will fall behind and likely never catch up as you aggressively advertise during these times. These can be great times for a growing company.

Need proof? Check out this link written during the .com bust.

We get it.

Why a blog?

Easy. To share something. In our case that something is ideas about the promotional industry.

The promotional industry is all about sharing. Sharing a product or service. Sharing an excitement or passion. Sharing something good or thoughtful.

A blog is just another way to share.

So we look forward to sharing with you in the future and welcome your comments.